Pond takes part in UNLEASH – to help solve the Sustainable Development Goals

Three years ago when the UN General Assembly formally agreed on 17 measureable Sustainable Development Goals, they also prepared a new initiative known as UNLEASH. The program strives to solve the SDG’s by bringing together 1.000 carefully selected top talents from 100 different countries. Through collaborative teamwork, talents are inspired and empowered to innovate and prototype new solutions for global problems.

The 9-day program started with two introduction days in Copenhagen and continued with five-day-workshops held at different Folk High Schools across Denmark. Ten groups of five each were for instance asked to rethink how we grow, share and consume food. “End hunger, achieve food security and improved nutrition and promote sustainable agriculture”.

Facilitators and industry professionals guided the groups in the process of problem framing, gathering insights and developing viable products with potential for global impact. In Aarhus, on the seventh day of Unleash, the groups were given the chance to receive feedback on their ideas by industry specialists. At Pond’s headquarter in Navitas, groups could book feedback sessions from Pond’s CEO Thomas Brorsen. One group ended up with the idea of using the stems from a tomato plant, to make a compostable and durable box, for transportation of fresh tomatoes.

The following two days the talents pitched their ideas for several juries and had the opportunity to meet Pond Biomaterials and see our products, as we presented a showcase in a park. Besides the 1.000 international talents that stopped by, we also received visits from 400 school kids and Royal Princess Mary. It was a great experience to meet face to face with many interested people and show them the biomaterials we have created.

At the final award show we heard many inspiring words from talents, Princess Mary and the Prime Minister of Denmark Lars Løkke amongst others. The Unleash program has strengthened our belief that there is a sustainable way to solve the major problems that our planet and people face today and in the future. It has been a great experience to be a part of Unleash, hear all the bright ideas and meet the people who are all driven by a common purpose.